Clearly, director Tim Brown knows the formula for a perfect video: bright colors, split screens, and attractive people making weird faces. Oh, and The Big Pink.
The most appropriate adjective I can apply to The Big Pink is ”grand”. Their catchy pop melodies and hip – hop inspired beats are layered with shoegaze-y feedback. The result is a sound that’s huge and intimate at the same time. Like “Hit the Ground (Superman)”, their songs are perfectly suited for stadiums and small scale sing- alongs.
I wasn’t to keen on the first single for their new album. However, I can’t get enough of this song. Keep your fingers crossed that the rest of their new album is more along these lines.
Future This is out 1/16 via 4AD.